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Groupe de Recherche ANgevin en Économie et Management

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Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences, 1st Edition

 

 

 

  • Auteurs :  Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang
  • Date de publication :  2019
  • Éditeur : Routledge
  • Langue : Anglais
  • ISBN-13 : 978-1-138-12129-4

 

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.

This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

 

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