Séminaire Prof invitéde 12h30 à 13h30, salle 14 Faculté de Droit, Economie et Gestion

Le 28 mars 2019

Assistant Professor of Consumer Research dans le département Product Innovation Management de TU Delft, présente ses travaux de recherche.

Dr Lise Magnier is Assistant Professor of Consumer Research at TU Delft, Faculty of Design Engineering (Product Innovation Management). Lise’s research interests lie in the fields of consumer behaviour, sustainability and packaging. She defended her PhD thesis entitled «The influence of ecological design on consumers’ attitudinal and behavioral responses: The case of FMCG packaging » at the University of Lille (France) in 2014. In her work, she used qualitative and experimental methods to study consumers’ reactions to eco-designed packaging. At TU Delft, Lise investigates means for improving consumers’ acceptance and adoption of sustainable products.

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