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Groupe de Recherche ANgevin en Économie et Management

Séparés par des virgules

1st Revenue Management & Pricing in Services Conference


The first conference on Revenue Management and Pricing in service sectors (REMAPS) was held in Paris, France, on the 17th and 18th December 2015. Co- organized by ESSCA, School of Management, ESTHUA, School of Tourism and Hospitality and GRANEM Research Center (University of Angers), this conference offers to academics, managers and consultants a unique platform to address main issues related to Revenue Management and Pricing in service sectors. The two days program included: Academic presentations and discussions on the above mentioned topics, Industry and Academic Keynote Speakers, Hot topics Discussions Circles and Academic Development Sessions. The entire event, located on Paris ESSCA campus, was a unique opportunity to networking, build or renew relationship and brainstorming on current Revenue Management trends and issues.


In most of the service sectors, every decision related to pricing became of a strategic importance due to the impact on customer’s demand and image, on competitive position and on company’s profitability. In such context, it makes no doubts that the development and implementation of pricing policies, in an environment of global competition, requires having a broad view of the theories, practices and implementation tools and methods. The purpose of the REMAPS conference is to offer to both academics and managers the best exposure to current contributions and practices in the field.

Submissions from academics, consultancy businesses, industry managers, service sector companies and/or public organizations are encouraged and should focus on Revenue Management & Pricing, addressing some more specific issues, including (but not limited to) the following topics :


  • History of Revenue Management Practices
  • Big data and Revenue Management
  • Revenue Management Systems  
  • Revenue Management and e-distribution
  • Consumer’s perception of Price Policies
  • Revenue Management Integrity
  • Revenue Management and CRM integration
  • Revenue Management and social media
  • Revenue Management in non-traditional services areas
  • Legal Environments and Pricing Policies

 Georgina Gonzalez-Hemon (georgina.gonzalez-hemon[a] (Georgina.GONZALEZ-HEMON @

ESSCA School of Management
1, rue Lakanal, BP 40 348
49003 Angers cedex 01
Phone: +


  Gemma Davies (gemma.davies[a] (gemma.davies @

Université d'Angers (Angers TourismLab & Granem)
Assistante de Recherche
13 Allée François Mitterrand - BP 13633
49036 - ANGERS CEDEX 01
Phone: +