Beyond Attention: A Program of Research on Advertising, Culture, and Consumer Well-Being in an Interconnected World

Du 2 juin 2026 au 2 juin 2026

De 12h30 à 14h, en salle 402 (4ème étage de la faculté de droit, économie et gestion).
Accessible en distanciel sur l'équipe Teams "Séminaires Granem" (réservé aux membres).

Ce grand séminaire est organisé par Gaëlle Pantin-Sohier dans le cadre d'une mobilité internationale de recherche.

• Sydney Chinchanachokchai, Marketing Professor, Fulbright Scholar, Consumer Attention & Cross-Cultural Researcher, University of Akron (Ohio, USA)

"Beyond Attention: A Program of Research on Advertising, Culture, and Consumer Well-Being in an Interconnected World"

Abstract :

Sydney Chinchanachokcha se propose également de rencontrer les enseignants-chercheurs et les doctorants sur des moments privilégiés afin de discuter de façon individuelle sur leurs projets de recherche et publications envisagées. Dans ce cas, il suffira d'envoyer un message à Gaëlle Pantin-Sohier, qui organisera les rendez-vous. Plus d'information sur cette chercheuse.

Sydney Chinchanachokchai is an Associate Professor of Marketing at the University of Akron whose research focuses on attention, cross-cultural consumer behavior, influencer marketing, and advertising effectiveness.  More recently, her scholarship has explored sustainability, diversity in advertising, and the role of advertising in shaping consumer well-being across cultures. Her work has appeared in leading journals, including the International Journal of Research in Marketing, Journal of Business Research, and International Journal of Advertising. She previously served as a Fulbright Program Scholar in Portugal and currently chairs the Global and Multicultural Committee for the American Academy of Advertising.