Dominique Sagot-Duvauroux “Photography markets take the digital test”
Dominique Sagot-Duvauroux, a specialist in cultural economics, provided a comprehensive overview of recent developments in photography, highlighting the influence of digital technology on its economy.
According to Sagot-Duvauroux, it’s no use trying to oppose the denigration of photography’s value on the internet — we must let go of our images and resist fighting the winds of change. Instead, he recommends finding mechanisms that bring value back to our pictures within the new constraints of the internet economy: it’s a two-sided economic model, in which we don’t sell the work itself; we’re selling the attention they attract. Photography is the platform from which we’ll create a whole new series of products and business models.
Sagot-Duvauroux also stressed the importance of indexing in the attention economy. Indexing is an enormous source of value and profit.
For today’s economist, a newcomer to the photography economy is responsible for mastering all its different markets, which each come bearing their own rules of engagement. It isn’t simple … but it’s necessary.