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    Workshop Pricing

    Workshop Pricing

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      Fixed and interactive images on the internet: An influence on the visiting experience?

      22nd March 2018

      Organised by the programme StratExplore (RFI Angers TourismLab)

      with

       

      Date: 22 March 2018, during the International Festival of Tourism

      Place: University of Angers, Esthua Tourism and Culture

       

      Parallel to the second edition of the International Festival of Tourism (FIT) from the 22nd to the 25th March 2018 and organised by the RFI Angers TourismLab and l’UFR Esthua Tourism and Culture, a workshop will be held concerning the effect of images on internet webpages of service businesses (hotels, restaurants, events, tourism and digital commerce, etc)

       

      This workshop aims to unite the researchers who have a common interest in this research area. Over and above the exchange of ideas and research, one of the objectives of this workshop is to initiate scientific collaborations, and facilitate answering national and international project calls (ANR, H2020, etc.).

       

      Objectives

      You guessed it! This invitation is also a call to integrate a work group uniting researchers’ interested in building research projects concerning the images on the internet and the effect that they can have on consumers. This first meeting will consist of: a short presentation of each participants’ work or research interests, discussions and converging views on emerging subjects, the development of a work programme, the determination of academic objectives.

       

      Detailed description of the area

      With the advances in technology, a new world of communication has developed, based exclusively on condensed forms of textual and visual information presented in different ways (diagrams, typographies, photographs, symbols, videos etc.) on our screens. As Jon Husband (2010) highlights, a photograph, is an image that starts a conversation. It carries a deep and meaningful message, as images often make it easier for the consumer to picture the product and feel engaged with it (Philips and McQuarrie, 2010). An image is easily understood by everyone, and culture or the language spoken by the individual do not prevent this (Akoun, Boukobza and Pailleau, 2017). Also the fact that the human mind contains more neurons dedicated to sight than any other sense means that an image will tend to diffuse the message easily and quickly (Wang, Li and Chau, 2016); even if researchers such as Gerrig (1993) or Green and Brock (2000) show that words have a greater efficiency for the diffusion of a message, in certain circumstances.

      As a stimulus, an image, fixed, mobile or even interactive; can take on different aspects and roles, creating different reactions in the consumer. It can have variable characteristics such as shape, size, brightness, colour, depth etc. and it can have integrated text, brands, logos and other images (via augmented reality for example), characters, or even the consumer himself (in a virtual way).

      The goal of this workshop is therefore aimed at the aspects of images on screens, in order to understand the effects on the behaviour and experience of the consumer. In what circumstances must one use fixed or interactive images? How do the characteristics of the images and the level of interaction influence the consumers understanding, his state of mind (the flow for example), the projection of himself, his perceptions, his representations or mental images, his responses to the experience (in terms of being transported by the narrative for example), his emotions or his intentions? These questions will be at the heart of the discussions during this workshop.

       

       

      Contacts

      -     Sandra CAMUS

      Professor in Management

      Esthua Tourism and Culture (University of Angers), GRANEM

      sandra.camus @ univ-angers.fr

      -   Mirna BASSILY

      Ph.D student in Management

        ESTHUA Tourism and Culture (University of Angers), GRANEM

        mirna.bassily @ univ-angers.fr

      -   Cédrick GAUTIER

        Ph.D student in Management

        ESTHUA Tourism and Culture (University of Angers), GRANEM

        cedrick.gautier @ univ-angers.fr

       

       

      Call for contribution, calendar and how to submit

      Please submit your research abstracts to Sandra Camus, Mirna Bassily and Cédrick Gautier (by email) before the 1st January 2018, (one page maximum), complete with key words (8 maximum) and bibliographic references (between 5 and 10).

      If you would simply like to come and listen entry is free, but please register beforehand by sending an email to the contacts mentioned above.

       

       

      Important references in the field of study

      Adams J.S. (1965), Inequity in social exchange, Advances in Experimental Social Psychology, 2, L.Berkowitz, ed. New York: Academic Press, 267-299.

      Gerrig R.J. (1993), Experiencing narrative worlds: On the psychological activities of reading. Yale University Press.

      Green M.C. and Brock T.C. (2000), « The Role of Transportation in the Persuasiveness of Public Narratives », Journal of Personality and Social Psychology, 79 (5), 701–721.

      Phillips B.J. and McQuarrie E.F. (2010), « Narrative and Persuasion in Fashion Advertising », Journal of Consumer Research, 37 (3), 368–392.